Asset Factory's Flat Lay Photography Solution:
Mastering the Art with our Profoto StyleShoots™ Horizontal Machine

It’s no secret that traditional methods of producing flat-lay photography are time-consuming, strenuous, and typically require countless hours of post-production editing. The ultimate solution to this challenge is our Profoto StyleShoots™ Horizontal machine. Even the trickiest products can be effortlessly handled at an ergonomic height, ensuring efficient image production and accurate styling every time.

Seamless Workflow 

Gone are the days of struggling with complex lighting setups and tedious editing processes. With our Horizontal machine, you can streamline your workflow and focus on what truly matters – styling your products to perfection. One of the standout features of our Profoto StyleShoots™ Horizontal machine is its intuitive iPad controls. Simply style your product and tap the iPad controls to adjust lighting, brightness, and zoom. Once you’re satisfied with the setup, just hit the capture button, and watch as the backlit glass bed automatically clear-cuts your image within seconds. It’s that simple – focus on styling, and let the technology handle the rest.

Comfort and Efficiency 

Designed at an ergonomic height, our Horizontal machine ensures effective image production and accurate styling without sacrificing comfort. Say goodbye to backaches and awkward angles – with our machine, you can work comfortably for extended periods, ensuring consistently high-quality results.


 Whether you’re looking to capture clear-cut images, crisp white backgrounds, or get creative with coloured cards and textures, our Horizontal machine has you covered. With built-in editing features and incredible zoom capabilities, you can unleash your creativity and produce stunning flat lay images that showcase your products in the best possible light.

So Why Flat Lay Photography?

Clear-cut images are essential for e-commerce stores, allowing your products to stand out and providing customers with a clear view of product details. With background-free images, you have the flexibility to position products anywhere within promotional materials or online stores, without worrying about distracting backgrounds. Plus, white e-commerce backgrounds offer consistency and ease of post-production, making them ideal for quick and seamless content creation.

Special Features:

Our Profoto StyleShoots™ Horizontal machine comes loaded with special features designed to enhance your flat lay photography experience: 

  • Automatically clear-cut results: Say goodbye to tedious manual editing – our machine handles clear-cutting automatically, saving you time and effort. 
  • iPad-operated lighting and zoom: Adjust lighting, brightness, and zoom with ease using the intuitive iPad interface. 
  • Live view: Watch your styling in real-time and make adjustments as needed for perfect results. 
  • Barcode scanner: Automatically catalogue your products for easy organisation and tracking. 
  • Custom presets and exports: Save custom presets and export files to any format or size, ensuring seamless integration with your workflow. 
  • Professional-grade imaging: With a built-in Canon EOS camera and Canon ‘L’ series lens, you can trust that your images will be captured with accuracy and precision.


Whether you’re a seasoned professional or just starting out, our Profoto StyleShoots™ Horizontal machine offers the perfect solution for mastering flat lay photography.

In fact it’s so easy and simple to use we offer a  Do It Yourself service to all of our clients, our most flexible and cost-effective method of producing top quality content. 

With its seamless workflow, ergonomic design, and versatile features, you can create stunning images that make your products shine. So why wait? Upgrade your photography workflow today and unlock the full potential of your products with Profoto StyleShoots™ Horizontal machine.