Your one-stop-shop for content creation

We know how effective engaging social content is in driving consumer demand. Typically, these assets are created separately from what might be considered your more functional product images, but this creates an extra expense and risk of inconsistency. What if you can shoot both elevated content and ecommerce business content at the same time, at the same place?

That’s where we come in! We’ve developed techniques that enable us to capture both assets in a single shoot. The versatility of our technology combined with our experience in content creation can help you deliver brilliant results, save you time and money, and improve your brand visibility and brand awareness.

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“Creating content for our website and social channels at Asset Factory is invaluable. I truly believe the step up in professionalism in how we display our product will increase our sales and help with our customer experience from web to delivery.”

 – Stacey McIntosh, Designer and Co-Founder at Harrie & Sam.

Social media and ecommerce are a match made in heaven. It’s one of the best ways to drive new visitors to your store, convert them into paying customers, and re-engage them to buy even more. Marketers have been using social platforms to connect with ecommerce customers for a while now, and for good reason. More and more internet users shop online, and 54% of those use social media to discover and research new brands. (source)

Creating this sort of content doesn’t have to be complicated. It can be as simple as adding a coloured backdrop, different flooring, small props, or simply changing up the lighting of your product photography. All these elements will help you to create dramatically different results every time.

These elevated assets are what builds brand awareness and creates demand. It’s all about someone seeing your imagery and saying “oh, it’s that brand!”. You’ll make it infinitely easier for customers to remember and recognise you if your brand has personality.

Pair this with high-quality ecommerce business content and you have a formula for success.

Ecommerce content is your customer’s final destination. After discovering, researching, and engaging with your elevated content, it’s the product imagery that cements the final buying decision. It needs to be informative, accurate, and functional. The customer should be able to clearly see the product, all the supporting information, and confidently add it to their cart. 

50% of shoppers return products they buy online because they don’t match the online representation, and from that, 54% are less likely to buy from that brand again (source). Showing an accurate representation of your product with high-quality, engaging product photography and video assets will instil confidence in your shopper, and ensure they know exactly what to expect. Videos alleviate consumer fears and allow you to quickly inform customers about your products and the features, nudging them to purchase without thinking twice.

Find Asset Factory in Australia

Boost your brand visibility and brand awareness with Asset Factory’s Melbourne photography studio, and see how our other product photography and video production services can help your business create engaging, impactful content.