Our Team

Jo Mackie,

Co-Founder & Operations Director

Jo has deep technical experience and an intimate knowledge of the operating aspects of our automated technology. Jo’s experience and leadership make her the ideal person to lead overall management of the Asset Factory ship. 

Andy Mackie,

Co-Founder

Andy has been living and breathing content production for retail his entire career and brings his experience and passion to play in his role in supporting Jo and the team on the ongoing development of Asset Factory’s service offering. 

Craig Dunsford,

General Manager

Underpinned by a proven track record of outstanding customer service, Craig brings his passion, experience and skills into the exciting opportunities that exist in the tech driven omnichannel retail space. Supporting sales operations across Australia and providing ongoing support that ensures our mutual success.

Jada Pisanelli,

Content

Styling & Social Media Coordinator

Jada has a background in the realms of e-commerce styling, content creation, and visual merchandising. Holding the role of Content, Styling & Social Media Coordinator at our Richmond, Melbourne studio, Jada is our go-to for all your creative, styling and content needs.

Brad Poett,

Production Coordinator

Brad has a background in e-commerce styling before he moved into print production and then advertising. As the Production Coordinator in the Richmond, Melbourne studio, Brad helps client’s with all their creative content requirements. 

Jo Mackie,

Co-Founder & Operations Director

Jo has deep technical experience and an intimate knowledge of the operating aspects of our automated technology. Jo’s experience and leadership make her the ideal person to lead overall management of the Asset Factory ship. 

Andy Mackie,

Co-Founder

Andy has been living and breathing content production for retail his entire career and brings his experience and passion to play in his role in supporting Jo and the team on the ongoing development of Asset Factory’s service offering. 

Craig Dunsford,

General Manager

Underpinned by a proven track record of outstanding customer service, Craig brings his passion, experience and skills into the exciting opportunities that exist in the tech driven omnichannel retail space. Supporting sales operations across Australia and providing ongoing support that ensures our mutual success.

Bradley Poett, Production Coordinator

Brad has a background in ecommerce styling before he moved into print production and then advertising. As the Production Coordinator in the Richmond, Melbourne studio, Brad helps client’s with all their creative content requirements.

“Seeing the online success our customers enjoy validates the decision we made in 2016 to launch Asset Factory. We are changing the way ecommerce retail is enabled for the better and supporting local brands to shine.”

– Jo Mackie, Founder & Operations Director at Asset Factory

Our purpose -

The customer’s expectation for world class content has accelerated the evolution of retail. Brands are having to produce more content, faster and better than ever before. At Asset Factory, our purpose is to surpass this expectation. To challenge norms and push boundaries. We make the customer experience as good as it can be for digital commerce retail. 

We provide the technology and support that enables our local brands to compete on the world stage, across all market segments. It’s not just your online web store anymore. It’s social commerce, engaging digital content, brand awareness campaigns and consistent customer experiences from the digital world into the retail and storefront world. Liberate yourself from the traditional content production processes and ecommerce barriers. Let’s work together to develop ideas that drive consumer demand and communicate your brand stories in ways never before experienced. This is only the beginning.

We’re here to support your content creation journey. Get in touch with us today.