Selecting the Best Styling Technique: Hang Lay, Flat Lay, or Ghost Mannequin

When it comes to shooting apparel product imagery there are three main options; Hang Lay, Flat Lay and Ghost Mannequin styling. There are various factors to consider when deciding on your shooting method including the type of garment, desired aesthetic and key characteristics of your product. Each styling technique has its own advantages and suitability. Let’s break each technique down for you.



Hang Lay

Hang Lay styling as the name suggests, involves hanging a garment on a flat vertical surface and provides a natural appearance to the garment’s shape. It allows consumers to see how clothing drapes and falls when worn. Hang Lay styling is commonly used for those who prefer a genuine shadow and garment form.

Hang Lay styling for Nancybird using the DIY service on our Vertical Machine.

Flat Lay

Differently, Flat Lay styling involves arranging garments on a flat surface from an overhead perspective. Because the garment is flat, you are able to manipulate the garments silhouette to create an abstract or rigid form. This way of shooting is ideal for those who want to showcase a less natural look to a garment. 

Flat Lay styling for Purgatory using the DIY service on our Horizontal Machine.

Ghost Mannequin

If you’re after that on-body effect, Ghost Mannequin styling would be your best bet. The process involves photographing the garment on a mannequin, which is then edited out in the post production process, creating the appearance of a floating garment. This technique showcases a more realistic, life-like shape, providing a clear view of the garments fit and structure.

Ghost Mannequin styling for Cambridge Clothing using the Drop and Run service on our Vertical Machine.

Ultimately, the choice of styling technique should align with your brand’s aesthetic, the garment type, and the expectations your clients have when shopping online. You might even consider and prefer using a combination of these techniques depending on the type of product.