About

How we work

Our streamlined process ensures consistent, 
high-quality imagery for your ecommerce needs.

Product
Crisp product imagery for ecommerce
Flat Lay
Perfect for products best shot from above
Product
Stylised garment stacks for ecommerce and marketing

A proven workflow 
for excellence

We've refined our process over years of working with hundreds of brands across Australasia. Whether you choose DIY Studio Hire, our Drop & Run service, or want to explore owning your own equipment through LookDepot, our systematic approach ensures consistently outstanding results. Each step is designed to maximise efficiency while maintaining the highest quality standards. Our team of experts guides you through the process, providing support and expertise at every stage.

Our Process

1
Initial consultation
We discuss your brand, product range, 
and specific visual requirements.
What to expect
30-45 minute discovery session (in-person or virtual)
Review of your current imagery and competitors
Discussion of your goals, timeline, and budget
Timeline
Within 1-2 business days of your enquiry
What to expect
We'll email or call you (let us know your preference) to get an idea of your content goals
Review of your current imagery and competitors
Discussion of your goals, timeline, and budget and confirm the type of file formats you require
Timeline
Within 1 business day of your enquiry
2
Proposal and planning
We create a tailored plan outlining 
service options, timeline, and pricing.
What to expect
30-45 minute discovery session (in-person or virtual)
Review of your current imagery and competitors
Discussion of your goals, timeline, and budget
Timeline
1-3 business days after consultation
What to expect
We'll recommend the most appropriate service (DIY or Drop & Run) and nominate the automated studio machine most suited to your needs
We'll email you this information with a quote
We'll let you know available dates for booking
Timeline
On or within 1 business day after consultation

Service-specific Process

3
Studio booking
When the quote is approved we'll schedule your session in our automated photography studio.
What to expect
30-45 minute discovery session (in-person or virtual)
Review of your current imagery and competitors
Discussion of your goals, timeline, and budget
Timeline
Based on availability, typically within 1-2 weeks
What to expect
We'll share the next available date for the automated studio machine you are booking. Let us know if there is a particular day or time you prefer
Let us know if you are working to deadline
We'll lock in your session once you have confirmed the booking time works for your schedule
Timeline
Based on availability, typically studio booking is within 1-2 weeks of quote approval. We'll do our best to accomodate shorter deadlines
4
Equipment Training
We'll show you how to use our state-of-
the-art Profoto automated machine(s) effectively.
What to expect
30-45 minute discovery session (in-person or virtual)
Review of your current imagery and competitors
Discussion of your goals, timeline, and budget
Timeline
Your booked session duration (typically 4-8 hours)
What to expect
Instructions on how to handle our modular mannequins (specific to the Vertical machine)
A run through of the dedicated software and demonstration on how to set up image framings, adjust lighting and exposure
We'll share some tips and tricks to get the most out of your imagery
Timeline
15 mins of training on the day of your booking

Your booking time kicks off when you start shooting
5
Content Creation
You'll create your own content using the Profoto automated studio machine booked for your session.
What to expect
30-45 minute discovery session (in-person or virtual)
Review of your current imagery and competitors
Discussion of your goals, timeline, and budget
Timeline
Within 1-2 business days of your enquiry
What to expect
Use live view on the iPad to style and preview in real time
Adjust lighting to best highlight your product or garment
Capture content at the click of a button using the dedicated iPad app, take as many image and videos (machine specific) as you need in the time booked
Timeline
During your booking session
6
Post-production
This is optional for DIY.
What to expect
30-45 minute discovery session (in-person or virtual)
Review of your current imagery and competitors
Discussion of your goals, timeline, and budget
Timeline
1-3 business days after shooting (for Drop and 
Run service)
What to expect
If you would like us to manage post production on your DIY images provide us with instructions on what you need
We'll send you a quote for approval before starting the work
Editing starts when your DIY shoot session is paid and the post production quote is approved
Timeline
Images completed within 5 business days of shoot invoice payment and post production quote approved
7
Delivery and feedback
We deliver your final assets and gather feedback for continuous improvement.
What to expect
30-45 minute discovery session (in-person or virtual)
Review of your current imagery and competitors
Discussion of your goals, timeline, and budget
Timeline
Files available immediately after post-production
What to expect
Images will be exported from the machines when the shoot is completed. Standard file outputs are JPG and PNG, please let us know if you require additional file formats
Your images are saved to our server and held for 3 months
We’ll send you an invoice for the shoot, once payment is settled you will receive a download link with your images
Timeline
Images supplied when payment is received
3
Studio booking
When the quote is approved we'll schedule your session with our stylist and select the automated studio machine most suitable for your imagery
What to expect
We'll share the next available date for the shoot session (let us know if you are working to any deadlines).
We'll lock in your session once we know when the garments /products arrive to our studio
We’ll let you know when the products have arrived and provide a timeline for image return.
Timeline
Based on availability, typically studio booking is within 1-2 weeks of quote approval
We'll do our best to accomodate shorter deadlines
4
Pre- Shoot
Garment and product prep
What to expect
Garments / products are prepped prior to shooting
We organise them in shoot order and check them off the shot list / product information you have provided
We'll be in touch if we have any questions
Timeline
Within 1 day of the shoot session
5
Content Creation
We kick off your Drop and Run session
What to expect
Our stylist will style your garments / products to the profiles and brief/visuals provided. If no visuals have been provided the stylist will decide the best approach for capture (reshoot requests charged at an additional cost if visuals haven't been provided)
We'll be in touch if we have any questions during the session
Images exported from the machine after session completed
Timeline
On the day of the shoot session
6
Post production
Drop & Run rates include editing and retouching.
What to expect
Our post production team will edit and retouch your images
Outputs supplied to the specifications quoted.
Images are QC'ed prior to final delivery
Timeline
Post Production commences when the shoot session has finished.
Images completed within 5 business days
7
Delivery and feedback
We deliver your final assets and gather feedback for continuous improvement.
What to expect
Your images are saved to our server and held for 3 months
We’ll send you an invoice for the shoot, once payment is settled you will receive a download link with your images
If requested we can provide a contact sheet of the final edited images to view before payment is made
Timeline
Images supplied when payment is received

Please contact our sister brand LookDepot.

Process
customisation

While we've outlined our standard process above, we understand that every brand has unique requirements. Our process can be tailored to fit your specific needs, timeline, and budget.

Contact us today to discuss how we can customise our workflow for your business.

Flat Lay
Perect for apparel ecommerce

Process
customisation

While we've outlined our standard process above, we understand that every brand has unique requirements. Our process can be tailored to fit your specific needs, timeline, and budget.

Contact us today to discuss how we can customise our workflow for your business.

Ghost Mannequin
Perfect fir apparel ecommerce
Flay Lay
Perfect fir apparel ecommerce
Video Content
AI / Render
Product
Flat Lay
On Model
Video Content
AI / Render
Product
Flat Lay
On Model
Product
Ghost Mannequin
Product
Product
Creative
Product
Ghost Mannequin
Product
Product
Creative

Common Process Questions

Answers to frequently asked questions about working with us.

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Pricing and Services
How much does it cost to hire your automated studio machines for DIY?

Hire is available by the hour, half-day, or full-day to use the machines in our studio. Each machine is hired separately. Pricing depends on the duration and setup required - get in touch and we’ll tailor a quote to suit your needs.

Pricing and Services
Do you charge differently for various types of photography?

Yes, our pricing varies based on the type and complexity of photography needed. Ghost mannequin photography is priced differently than on model shoots, and speciality product photography (jewellery, cosmetics) may have different rates. Flat lay styling and video content also have distinct pricing structures. We're transparent about all costs upfront and provide detailed quotes before beginning any project.

Pricing and Services
Is there a minimum booking for machine hire?

Yes, our minimum booking for DIY is 1 hour. We also offer half-day and full-day rates for bigger shoots

Custom Requirements and Special Projects
Can I use your studio machines without a photographer?

Yes! Our automated machines are designed for ease of use. We provide training before your shoot and our team is always nearby to support you during your session.

Process and Workflow
How much does it cost for Drop & Run?

Rates for Drop & Run depend on the number of garments or products you need photographed or videoed and how many profiles of each you require. Let us know this information and we'll provide you with a quote.

Technology and Capabilities
What’s included in the Drop & Run service?

Drop & Run includes product prep, styling, automated photography and/or video, standard editing, and final file delivery. Just send us your products with a styling brief and we handle the rest.

Pricing and Services
What does your Job Service Fee cover?

Asset Factory charges a Job Service Fee which is added to all invoices to cover a range of required services we provide to ensure we can deliver your final product efficiently and to the highest standard. The fee includes booking and scheduling, shoot team management, shot list management, pre and post production workflow.

Pricing and Services
Do you provide props, steamers or styling gear?

Yes. Your booking includes access to styling tools, steamers, racks, modular mannequins, and other essentials. You’re welcome to bring your own props too!

Pricing and Services
Do I need to bring a camera and lights?

No, the camera and lights are all built into each automated machine and are operated via a dedicated iPad.

Pricing and Services
Can I talk to someone before booking?

Of course! We’d love to learn more about your project. Contact our team and we’ll guide you through the best service for your needs

Pricing and Services
Do you charge a cancellation fee?

Yes - a cancellation to a shoot made with less than 48 hours’ notice of a booking will incur a fee of 50% of the fee. A cancellation made with less than 24 hours’ notice will incur a fee of 100% of the fee.

Process and Workflow
How do I get started?

Simply reach out to our team with some info about your products and content goals. Provide us with visuals and a brief and we’ll help you choose the right service and get you booked in.

Process and Workflow
How far in advance shall I book?

We recommend booking at least 1–2 weeks ahead, especially during busy seasons. For urgent shoots, get in touch - we’ll do our best to accomodate your deadlines.

Process and Workflow
What do I need to provide for a Drop & Run shoot?

Send us your products, with a style guide / visual references and any specific styling requirements you have. We’ll take care of the rest - from styling to file delivery

Process and Workflow
Do I need to be on set for my shoot?

Not at all! For Drop & Run, we handle everything. For DIY, you or your team will be on-site and in full creative control. For our on model shoots we do ask that a client representative is present.

Pricing and Services
Can I see my images before I pay?

For DIY, you’ll review and approve your images in real time during the shoot. For Drop & Run, we can send a contact sheet with a preview of the final edits if requested.

Process and Workflow
How will I receive my files?

Final images and videos are delivered via a secure download link, ready to upload to your ecommerce platform or marketing channels.

Process and Workflow
What if I need extra retouching?

Standard editing is included with Drop & Run. If you need more advanced retouching, we offer that as an add-on - just let us know your requirements.

Technology and Capabilities
What kind of technology do you use?

We use state-of-the-art Profoto StyleShoots automated machines - designed to capture high-quality stills and video quickly and consistently across flat lay, ghost mannequin, accessories, and on model content.

Technology and Capabilities
Are the machines easy to use?

Yes! All machines are controlled via a user-friendly interface. You don’t need to be a photographer - our team will train and support you so you feel confident and in control.

Technology and Capabilities
Can I capture both stills and video?

Absolutely. Our Eclipse and Live machines are built to capture still images and short-form video in the same session - perfect for product detail pages, ecommerce, and social media.

Technology and Capabilities
Do the machines create clipping paths or remove backgrounds?
Yes. Our Vertical and Horizontal machines generate automated clipping paths or background removal, saving you hours in post-production.

Technology and Capabilities
What lighting is used?

All machines use professional lighting, offering consistency with the ability to save lighting presets with no need for manual adjustments.

Technology and Capabilities
What size are your mannequins?

We work with specialised modular mannequins

Our male mannequins are medium (size 50), our female mannequins are small (size 36)

For detailed measurements please see our mannequin sizing here

Downloadable PDF Link

Technology and Capabilities
How fast is the process compared to traditional studios?

With automation, clients can expect up to 40% more stills and 4x more video content captured in the same time as a traditional studio setup.

Technology and Capabilities
Can I maintain consistent styling across shoots?

Yes. The machines allow you to save styling overlays and camera setups - making it easy to replicate the same angles and layouts from shoot to shoot.

Technology and Capabilities
What types of products can be shot using the machines?

Our setup supports everything from fashion apparel and footwear to accessories, homeware, beauty, and lifestyle products - with tailored machines for each content type.

Custom Requirements and Special Projects
Can I mix DIY studio hire with Drop & Run for a custom solution?

Absolutely. We’re flexible. Some clients start with the Drop & Run service, then book our in-studio DIY service when they have a greater understanding of the process. We’ll create a workflow that fits your needs.

Custom Requirements and Special Projects
Can you support large-scale or seasonal content projects?

Yes - we often plan and execute content for product drops, seasonal launches, and promotional campaigns. We’ll work with your calendar and volume requirements.

Custom Requirements and Special Projects
Can you help produce content for social media or marketing, not just ecommerce?

Definitely. We can create short-form video, GIFs, crops, and behind-the-scenes content to support your digital marketing, not just product pages.

Custom Requirements and Special Projects
Do you work with brands outside of Auckland or Melbourne?

Yes. We support clients all across New Zealand and Australia. You can ship your products to us, and we’ll manage everything remotely. (For on model shoots a member of your team is required to be present for the shoot.)

Custom Requirements and Special Projects
How do I choose between a half-day and full-day on location shoot?

A half-day shoot (up to 5 hours) works well for smaller-scale content like social cutdowns or simple photography. A full-day (up to 9 hours) gives more flexibility across multiple setups, locations, or combined video and photography work.

Custom Requirements and Special Projects
What’s included in the on location shoot day cost?

Each shoot includes professional crew, camera and lighting gear, travel within Auckland, and a half-day of pre-production planning. You can choose video, photography, or a mix of both.

Custom Requirements and Special Projects
Do you offer packages or fixed content bundles?

Not exactly. We use a modular system — you choose shoot duration, number of crew, and the post-production you need. It’s flexible and built around your goals and budget.

Custom Requirements and Special Projects
Why do you recommend two crew members instead of one?

Two crew members means smoother, more efficient shoots. One handles camera, while the other manages lighting, sound, directing, or secondary shots — helping maintain quality and momentum.

Custom Requirements and Special Projects
Can I do both video and photography in one on location shoot?

Absolutely. With three crew members, we can efficiently shoot both photo and video on the same day — great for cohesive content across different platforms.

Custom Requirements and Special Projects
What kind of post-production is included?

Standard post includes editing, sound design, and colour grading. We offer flat rates for 15, 30, and 60-second edits, with scalable pricing for longer content. Add-ons like subtitles, voiceover, and motion graphics are available too.

Custom Requirements and Special Projects
How long does editing take after my on location shoot?

Most standard edits are delivered within 7–10 working days. We'll confirm timelines during pre-production based on your project’s scope.

Custom Requirements and Special Projects
Do I get raw footage or unedited images?

We don’t supply raw content. All final deliverables are fully edited and polished to align with both your brand and our quality standards.

Custom Requirements and Special Projects
Can you help with scripting or creative direction?

Yes — concept development, scripting, and storyboarding can all be added to your project. These are priced separately depending on the scope.

Custom Requirements and Special Projects
Can I use my own voiceover or music?

Definitely. You’re welcome to supply your own. We can also source licensed music and professional voiceover if needed.

Custom Requirements and Special Projects
Do you travel for on location shoots?

Yes, we travel. We’ll quote based on distance, logistics, and accommodation if required.

Custom Requirements and Special Projects
Will my content be formatted for specific platforms?

Yes — just let us know your preferred platforms during pre-production, and we’ll tailor the content exports accordingly.

Custom Requirements and Special Projects
What if we need extra shots or edits later from our location shoot?

We can schedule additional shoot time or edits. Any work outside the agreed scope is quoted separately.

Custom Requirements and Special Projects
How do I book my on location shoot?

Simply reach out to the Asset Factory team. We’ll help scope the project and build the right content setup for your needs.

Ready for consistent,
high-quality
product imagery?

Contact today to discuss how we can help transform your ecommerce content and boost your conversion rates.

Flat Lay
Perfect for apparel ecommerce

Ready for 
consistent, 
high-quality product 
imagery?

The leading automated photography studio powering the eCommerce success of brands across Australasia.

Ghost Mannequin
Perfect fir apparel ecommerce
Flay Lay
Perfect fir apparel ecommerce
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