Photography

Ghost mannequin
Photography

Professional ghost imagery to showcase design and fit.

How it works

Our ghost mannequin photography service creates the illusion of an invisible mannequin, showcasing your garments with a three-dimensional appearance while maintaining a clean, professional look. Using our specialised Profoto StyleShoots automated system, we capture and seamlessly combine multiple images to show both the exterior and interior details of your products, giving customers a complete understanding of fit, shape, and construction.

Our Ghost Mannequin process

Step 1
Garment PRep
Each garment is carefully steamed and arranged in category shoot order.
Step 2
Shoot Capture
Using our Profoto StyleShoots Vertical machine, we style the garment on our modular mannequins with perfect lighting and positioning – front, back, side or three-quarter profiles.
Step 3
Inside Detail Capture
We then photograph the garment's interior details such as inside collar, sleeves, waistband or hem construction as needed.
Step 4
Post
Production
Our expert retouchers seamlessly combine these images to create a 'floating' garment effect with a natural, three-dimensional appearance.
Ideal For
Ecommerce websites - either as stand-alone images or alongside creative on model photography
Structured clothing such as coats, jackets, shirts, dresses, underwear and swimwear
Wholesale catalogues and line sheets
Vertical orientation and draping
Marketing campaigns for ads, edms, social media and PR
Brand consistency - ensuring garments appear across multiple channels without distractions
Key Benefits
Professional, clean aesthetic that highlights product shape and details
Three-dimensional view showing both exterior and interior construction
Enhanced customer understanding of product fit and construction
Consistent look across your entire product catalogue
Reduced need for on model photography for every product variation
Cost-effective solution for large product ranges
Technical specifications
Image resolution
4480 pixel width @ 72 dpi
Background options
Standard - Transparent or White
Additional Fee - coloured, specific RGB
Shadow options
Standard - no shadow
Additional Fee for natural or drop shadow
File formats
Standard - 2 x outputs JPG and PNG
Additional Fee for additional file formats and specific sizing requirements within image frame
Composition
Multiple image composite to show inner details
Output options
Web-optimised for digital commerce

Ready for consistent,
high-quality
product imagery?

Contact today to discuss how we can help transform your ecommerce content and boost your conversion rates.

Flat Lay
Perfect for apparel ecommerce

Ready for 
consistent, 
high-quality product 
imagery?

The leading automated photography studio powering the eCommerce success of brands across Australasia.

Ghost Mannequin
Perfect fir apparel ecommerce
Flay Lay
Perfect fir apparel ecommerce
©2025 Asset Factory Limited. All rights reserved.