Photography

Flat Lay Photography

Beautifully styled overhead garment and product imagery.

How it works

Our flat lay photography service captures garments and products best shown from above, ideal for fashion, accessories and homewares. Garments can be styled in keeping with your brand ethos - with the clean, even lines of a flat lay crisp finish; the depth and texture of a flat lay natural look; or the flowing movement of a flat lay loose style. Our specialised Profoto StyleShoots automated system includes an overlay function to ensure consistency across multiple items, enables products to be clearcut at the point of capture, and that images can be exported in multiple file formats.

Our Flat Lay process

Step 1
GARMENT PREP
Each garment is carefully steamed and arranged in category shoot order.
Step 2
STYLING
Styled to your brief: flat lay crisp to showcase the structure and detail of a design, natural for a textured look, or loose for brands with attitude.
Step 3
Garment profiles
Front and back profiles; neatly folded or with a creative element.
Step 4
Post Production
Our retouchers tidy hemlines and seams, ensuring garments are ecom-ready.
Ideal For
Ecommerce category pages and collections
Marketing campaigns for ads, edms, social media and PR
Streetwear, lingerie, kids and baby wear
Fashion accessories, homewares, cosmetics
Wholesale catalogs and line sheets
Creative layouts
Key Benefits
Versatile imagery usable across multiple marketing channels
Establishes brand aesthetic through consistent styling and visual storytelling
Showcases product details, textures, and features effectively
Reduced need for on model photography for product releases
Cost-effective solution for large product catalogs
Enhanced customer understanding of product fit and construction
Technical specifications
Image resolution
4480 pixel width @ 72 dpi
Background options
Standard - Transparent or white
Additional Fee - coloured, specific RGB
Shadow options
Natural shadow, drop shadow, 
no shadow
File formats
Standard - 2 x outputs JPG and PNG or TIFF
Additional fee for additional file formats and specific sizing requirements within image frame
Composition
Area up to 1.5 m x 1.5 m surface area
Output options
Web-optimised or marketplace-specific

Ready for consistent,
high-quality
product imagery?

Contact today to discuss how we can help transform your ecommerce content and boost your conversion rates.

Flat Lay
Perfect for apparel ecommerce

Ready for 
consistent, 
high-quality product 
imagery?

The leading automated photography studio powering the eCommerce success of brands across Australasia.

Ghost Mannequin
Perfect fir apparel ecommerce
Flay Lay
Perfect fir apparel ecommerce
©2025 Asset Factory Limited. All rights reserved.