About

Our Technology

Asset Factory utilises state-of-the-art automated photography solutions powered by Profoto’s advanced technology.

Our suite of specialised machines represents the only automated photography solutions in Australasia that integrate hardware and software into a single intuitive platform, controlled via a dedicated app. This innovation ensures seamless consistency in imagery across products and campaigns, while also allowing for rapid asset creation at scale.

The Tech Behind 
Our Studio

At Asset Factory, we've invested in the most advanced automated photography systems available to deliver exceptional quality, consistency, and efficiency for our clients. Our specialised equipment allows us to create professional product imagery at scale while maintaining the highest standards across all deliverables.

Automated excellence

Our intelligent photography systems automate lighting, camera settings, and capture processes to ensure perfect results every time, regardless of product type or complexity.

Integrated platform

Each of our machines combines sophisticated hardware with intuitive software, creating a seamless workflow from setup to final image delivery.

Profoto Styleshoots
Professional product imagery at scale
Technology

Our
Specialised
machines

Eclipse Machine

The StyleShoots Eclipse is a revolutionary automated photography and video machine designed for capturing small products with perfect lighting and exceptional detail.

Key Benefits
Automated stills and fully edited video
Perfect for small products: health and beauty, footwear, accessories, food and beverage
Consistent lighting and camera settings
High-volume capability with multi-angle sequencing

Live 
Machine

The StyleShoots Live machine revolutionises on model photography and videography with its seamless integration of camera, lighting and software. This all-in-one system enables efficient capture of both professional still images and video content with models.

Key Benefits
Integrated photo and video capture in one set-up
Perfect for on model stills and video
Controlled lighting environment for consistency
Ability to change backgrounds and add props

Horizontal Machine

The StyleShoots Horizontal machine is designed for garments best shown from above. Complicated flat lays and tricky products can be handled at an ergonomic height, allowing for efficient image production and accurate styling. Simply lay your product out on the table and use the iPad’s live view to watch your styling in real-time.

Key Benefits
Specialised for flat lay photography
Saved overlays for consistent styling
Perfect for streetwear, lingerie, baby and kidswear
Automatically clear cuts at point of capture

Vertical Machine

The StyleShoots Vertical machine specialises in crisp ghost mannequin and hang lay imagery. The software and backlit glass work to clear cut your photo automatically at the tap of a button. Use the iPad’s live view to watch your styling in real-time or add overlays to ensure consistency.

Key Benefits
Showcase structure and fit
Vertical orientation for natural draping
Automated photography process to remove the background
Consistent lighting and camera settings

Ready for consistent,
high-quality
product imagery?

Contact today to discuss how we can help transform your ecommerce content and boost your conversion rates.

Flat Lay
Perfect for apparel ecommerce

Ready for 
consistent, 
high-quality product 
imagery?

The leading automated photography studio powering the eCommerce success of brands across Australasia.

Ghost Mannequin
Perfect fir apparel ecommerce
Flay Lay
Perfect fir apparel ecommerce
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