The road to ecommerce and retail success starts with Asset Factory.

Engage your audience with compelling content

In the past, retailers would spend days, or even weeks, on content creation. In order to compete in the local and global marketplace, businesses needed a way to produce world-class, engaging ecommerce business content, quickly and efficiently. Asset Factory was established in New Zealand in 2016 by Jo and Andy Mackie to address that need, and has since become its #1 ecommerce content creation destination. Now with a new state-of-the-art Melbourne-based studio, Asset Factory is excited to help local Australian brands generate rich, market-leading product and fashion content, in a fraction of the time of a traditional shoot. 

With our in-depth knowledge of digital commerce and creativity combined with the benefits of the world’s most advanced, fully automated product photography and video production machines; we help our clients to produce exceptional content that consumers want – faster, more consistently, and at a lower cost. You’ll earn back lost time and money, enabling you to reinvest in other things that will help to grow your revenue.

Take your ecommerce success to your retail stores 

We’re not a one-trick pony here at Asset Factory. As well as helping you create world-class ecommerce content, our Visual Merchandising Software will make your retail life seamless. Save time, maximise sales, and establish clear branding rules for your retail stores by creating online guidelines quickly and easily, and save them to your brand book to be automatically sent to your retail stores. Our Visual Merchandising Software also helps you to communicate with your in-store staff to ensure stores appear and perform the way you want them to, and you can analyse the data to enhance operations and optimise the customer experience.

We work with brands of all sizes throughout New Zealand and now Australia; spanning fashion, homewares, FMCG, health and beauty, pharmaceuticals, food and beverage, and more. Whether you have one product or thousands, we can help you build brand visibility and awareness with our simple but cutting edge content creation technology, and run your retail stores seamlessly with our time-saving Visual Merchandising Software. 

Learn more about how we can take your ecommerce and retail businesses to the next level. 

“Our website flat lays are second to none thanks Asset Factory. The turnaround time is really efficient and the service is now something we use for all our ecommerce imagery.”

– Josh Heares, Founder of Porter James