Flat Lay Photography

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Showcase your products from above

Make your products stand out from the crowd with exceptional flat lay product photography. Both our Horizontal and Eclipse photo studios offer content creation from a birds eye view; you can capture automatically clear cut images, crisp white background images, or get creative with coloured cards and textures. Whatever your desired outcome, our team is on hand to lend our expertise, creative ideas, and help you achieve captivating flat lay images. 

Our Horizontal Machine has built-in editing features, designed to save you hours of post production time. The incredible software and backlit glass work in harmony to clear cut your photo as soon as you tap the capture button.

Our Eclipse Machine is ideal for zoom roll over shots and highly detailed product photography that you’d prefer to shoot on a crisp white ecommerce background. With incredible zoom capabilities, you can capture intricate details, textures, and features at a high-quality.

Both options have a flat lay photography setup designed to make content creation easy. The user-friendly iPad interface allows you to experiment with different camera angles, brightness settings, and lighting at the touch of a button. Whatever effect you desire for your flat lay photos, we can achieve! The attached iPad also contains a live view that shows your work and styling in real time, so each time you make a change or adjust a product you get to see exactly what the camera does. No surprises, just beautiful content, efficiently.


Why you should use flat lay photography

Clear cut images are essential to ecommerce stores because they give your products the ability to stand out whilst giving your customers a clear idea of the product details, without the distraction of a background. Background free images also provide huge flexibility for content creation; designers have the ability to position products anywhere within promotional or online web stores no matter the background, and clear-cut is also a key image type for earning PR editorial features and media coverage. White ecommerce backgrounds are the best option for consistent content with quick and easy post production and upload.

Take your flat Lay photography to a new level

Like all our technology, you can completely change up the set by simply adding a piece of coloured card, textured fabric, or any other relevant prop that will help to bring your products to life. It’s so quick to add a backdrop to the table, many people create engaging social media content at the same time as their ecommerce flat lays

You can even experiment with different styling techniques like grouping and stacking, which are great for showcasing a series or collection of products. For garments, a more relaxed fold or scrunch look shows the textures and makeup of different fabrics and weights. Designed for ease of use, there are no limitations! 

Styling is made easy by the ability to access your product from any angle. Walk right around the Horizontal Machine or lift open any door of the Eclipse Machine and adjust as you need. No more sore knees from styling on the floor all day; it’s easy flat lay photography that gives you high-quality results. Plus, our expert team of stylists and creatives is on hand to help you achieve your vision. 


  • Add coloured backdrops and props
  • Automatic clear-cutting
  • Capture details and textures
  • iPad operated camera and lights

“The Flat Lay Machine is incredible. It’s easy to use and works with so many different types of products. The instant clear cut is such a win and really reduces any post production required.”

– Melissa Gillion, Weave & Co