Asset Factory x IWD Announcement.

It’s been a big, exciting year for Asset Factory, with post-pandemic retail making a powerful comeback, our Auckland studio bustling again, and our brand-new studio doors opening in Richmond, Melbourne. It’s our partnership with professional visual merchandising platform IWD that has us really celebrating, though! We’ve combined our ecommerce content creation technology with the innovative IWD software to keep up with market demand for visual merchandising solutions for ecommerce and bricks and mortar brands.    

By combining our strengths, we’re aiming to help clients thrive across their ecommerce businesses and retail stores by providing the best online and in-store experience solutions to cover their full merchandising cycle. For the past 20 years, IWD has combined its retail expertise with cutting-edge technology to help brands define, drive, and implement their merchandising strategies to achieve retail excellence. Together with Asset Factory’s content creation technology, retailers can now create a cohesive, engaging online and in-store customer experience to increase brand awareness and trust, boost sales, and reduce product returns.

With five IWD offices, software operating in 80 countries, 30,000+ users and 500+ brands elevating their retail business through its merchandising software, it’s no surprise that we’re excited to not only partner with IWD, but to help Asset Factory clients elevate their retail businesses as well.


“This partnership means Asset Factory and IWD can offer brands creative solutions for content creation, and a visual merchandising software allowing them to create and execute in-store planograms and guidelines and analyse store data – providing the full retail success package.”Asset Factory co-founder Andy Mackie.


“IWD has always provided retail merchandising software solutions to small and larger brands across the world, and this partnership with Asset Factory brings a more intense focus on Australia and New Zealand’s thriving retail market. Asset Factory are true experts in automated all-in-one studios for brands needing to amplify their digital content output and together we aim to help brands and retailers with their offline and online visual merchandising needs.” – Gabriel Becker, CEO and Co-Founder of IWD


Offering a basic and pro package, IWD has retail solutions for every business need and company packages to suit every retailer. With endless content solutions under Asset Factory’s creative umbrella, this partnership is a one stop shop for visual merchandising and content creation. 


Find Asset Factory and IWD visual merchandising software in Australia

Thanks to our success in the New Zealand market, we’ve expanded our business into the Australian market with a new state-of-the-art Melbourne photography and video production studio, and the innovative IWD visual merchandising software, to help Australian businesses achieve ecommerce and retail excellence. We work with brands of all sizes, spanning fashion, homewares, FMCG, health and beauty, pharmaceuticals, food and beverage, and more. Whether you have one product or thousands, we can help you build brand visibility and awareness with our simple but cutting-edge content creation technology and run your retail stores seamlessly with the IWD merchandising software.

Learn more about how we can take your ecommerce and retail businesses to the next level or get in touch with us to chat about your content goals, or to book a tour of our Melbourne studio.