MONS ROYALE

New Zealand based brand Mons Royale uses Asset Factory to capture incredible content for their digital and social channels.

From Lake Wanaka in the South Island of New Zealand, Mons Royale creates technical merino clothing that delivers on both performance and style. As a natural product with a strong, differentiated brand and aesthetic, Mons’ formula of technical performance and design-led style resonates strongly with young outdoor and action sports lovers all over the world.

Each season, the Mons team heads to the North Island to create content for their upcoming ranges at our Auckland-based fashion photography and video production studio. It’s always an efficient production line of content creation, but we don’t skip any of the creative processes that lead to world-class content.

How the Mons Royale team uses Asset Factory

Firstly, the Mons team uses our Live Machine to create their on-model imagery, which is super important for their ecommerce business website, and for supplying images to stockists to use in their ecommerce stores. Slick, on-model imagery can aid conversion and cross-promotion of similar products, and they’re a great tool for the sales team during the wholesale sell-in process.

After the garments have been beautifully shot on our Live Machine, they go straight to our Vertical Machine, easily operated by the Mons team. Using the Vertical Machine, they create near-instant clear cut product photography on our ghost mannequins to create clean product images, free from distraction.

Using our content creation technology, Mons Royale is able to get a head start on publishing & scheduling their content before their busy periods, shooting a huge number of products every season across only a couple of days, for both campaign and ecommerce.

Upload-ready content in seconds

Content creation has never been so easy and efficient! No more frantically running between sets; the automated technology in our Auckland and Melbourne photography studios works alongside your creatives and stylists to produce fully edited content, ready for any digital channel. It’s a commercial model photoshoot that’s automatically edited, on-brand, and ready in a flash, without the commercial time and cost investment.