Changing the way we do things.

Meet YY Nation, the Kiwi brand utilising material alternatives and sustainable solutions that are kinder to our earth. We sat down with General Manager, Kim Faiga, to chat about overcoming the traditional barriers of running an ecommerce business, and using Asset Factory’s product photography and video production technology to create engaging content.

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"What we’re really excited about is creating a customer experience that’s seamless across all online platforms. From social to ecommerce; an experience that’s enriched with creative content. We wholeheartedly believe we’ve achieved this with Asset Factory."
 - Kim Faiga, General Manager of YY Nation

We’re proud to capture beautiful content with Kim and the YY Nation team using our Eclipse Machine, providing endless content creation options for high-quality product stills and automatically edited videos. Using coloured backgrounds and expert styling tools to create unique, clean, and engaging content, the Eclipse machine allows YY Nation to fully express the true ethos of the brand. This magical machine also let us save custom presets for all the shoes, so every time the team was in the photo studio, or sent us a product to shoot, we could capture it quickly and consistently without all the setup time. The iPad operated Eclipse Machine isn’t only easy to use; it gives our partners consistent, fast, and high-quality content that they can get straight to market.

“I’m Kim, and I’m the general manager at YY Nation. Our journey started when our founding director was on holiday with his family, and his daughter was mesmerised by the colour of the sand. After it turned out that the sand was actually made up of a lot of plastic bits, he had the uh-huh moment that we need to do something about this – we need to change the way we do things in order to preserve and restore our environment for future generations. 

In creating the shoe, we wanted to question, dissect, and really understand every component so we could see if there were other alternatives we could use. Things made from natural or recycled components that could do just as good a job as the synthetics but are kinder to our earth. 

We were looking to work with people who could not only provide solutions for our business, but who also had a curious spirit. People who would challenge us to be better and to grow and evolve. Asset Factory are an amazing bunch of creatives that are service-hearted, passionate, and a joy to work with.

The immediate feeling you get when you walk into the photo studio is warmth – a warm embrace of people. Plus, the professionalism they have is outstanding. 

The best part is that you’ve got the choice of being there in person to coordinate the shoot, or let the team handle it for you. It’s not only efficient, but it helps us overcome the traditional barriers like communication that ecommerce businesses often face.

Content creation for us is vital. It’s the vessel that takes our brand engagement to another level across social, in our marketing, and our ecommerce.

What we’re really excited about is creating a customer experience that’s seamless across all online platforms. From social to ecommerce; an experience that’s enriched with creative content. We wholeheartedly believe we’ve achieved this with Asset Factory”.