Q&A with The Atomic Group:
Homyped and Just Walking


Read Asset Factory’s recent chat with Katie from The Atomic Group with a spotlight on their two comfort footwear brands; Homyped and Just Walking. Find out how they’re stepping up their content game in our studio! 


Q1. What ecommerce and creative content challenges have you faced as a business largely operating online and how has AF been able to assist you? 

As a business largely operating online, we have faced several challenges when it comes to ecommerce and creative content. One of the main challenges is the need for high-quality and visually appealing imagery to showcase our products effectively. We understand that compelling visuals play a crucial role in attracting customers and driving sales.

Asset Factory has been instrumental in assisting us with these challenges. Their expertise in ecommerce and creative content production has helped us elevate the quality of our imagery. They understand the specific requirements for online platforms and have provided us with solutions tailored to our needs. From product photography to creative imagery, Asset Factory has helped us overcome the challenges associated with creating engaging visual content. 


Homped Sandals

Q2. You use the Drop & Run service with us. Has the technology, support and output here at AF met your expectations? What are some key comparisons or highlights for you when compared to traditional content creation and ecommerce photography? 


We have been using the Drop & Run service at Asset Factory, and we are pleased to say that it has met and even exceeded our expectations. The technology, support, and output provided by Asset Factory have been outstanding. One of the key highlights of working with Asset Factory is the efficiency and convenience of the Drop & Run service.

Compared to traditional content creation and ecommerce photography, Asset Factory’s approach is significantly more streamlined and time-efficient. The automated processes and state-of-the-art equipment allow for faster production turnaround times without compromising on quality. This has been a game-changer for our business, as we can now generate high-quality content at a much faster pace, enabling us to keep up with the demands of our online operations.

Q3. What’s been the main benefit for your brand/business since working with Asset Factory? 

The main benefit for us since working with Asset Factory has been the improvement in the overall quality of our visual content. By leveraging their expertise and utilising the Drop & Run service, we have been able to consistently produce professional-level imagery. This has had a positive impact on our brand perception, customer engagement, and ultimately, our sales performance.

Additionally, the partnership with Asset Factory has freed up our internal resources, allowing us to focus on other aspects of our business. We no longer have to allocate significant time and effort to content production, as Asset Factory efficiently handles the entire process. This has improved our operational efficiency and enabled us to allocate our resources more effectively.


Just Walking Light Grey Sneaker

Q4. How have you found the output of our automated Profoto machinery? How has it met your expectations? And are there any other benefits that you have experienced as a business as a result of using our services?

The output of Asset Factory’s automated Profoto machinery has been exceptional. The level of precision and consistency achieved by the machinery has truly impressed us. The automated processes ensure that our imagery maintains a high level of quality and meets our expectations consistently.

The benefits of using the automated Profoto machinery go beyond just the output quality. The efficiency of the machinery allows for faster production, which is particularly beneficial when we have large batches of products to shoot. The streamlined workflow and optimised production processes have saved us time and resources.

Overall, the automated Profoto machinery has been a valuable asset in our content production journey. It has met our expectations in terms of quality, speed, and reliability, providing us with a competitive edge in the online marketplace.

Just Walking Grey Sneaker