We’re excited to share the beautiful content we created for the launch of sustainable footwear brand YY Nation! Using a tried-and-true combination of professional product photography and engaging video production, we captured crisp, detailed, and consistent ecommerce business and social content for the YY team on our Eclipse Machine.

Every component of the YY Nation collection is made using pre and post-consumer waste and plant material in an effort to help restore and preserve our environment. Their goal is to set the new standard in sustainable footwear, and we’re proud to be helping them achieve this goal with unique, creative content.

Like all our technology, the Eclipse Machine is designed to make content creation easy for everyone. Eclipse is perfect for zoom roll over shots and highly detailed product photography shot on a crisp, white ecommerce background. Combined with the iPad’s live view and touch-controlled lighting, the YY Nation team were able to achieve consistent results whilst capturing intricate details, textures, and features of their products at a high-quality.

See how to use our expert product photography technology to produce unique ecommerce business content that will boost your brand visibility and awareness. Learn more.


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