Welcome to the Family - November 2023

This past November, we happily welcomed several brands to Asset Factory in both the Kingsland, Auckland, and Richmond, Melbourne studios. Let’s discover what these incredible brands bring to the world of e-commerce!


ELITE-N-TITLED, a Melbourne-based sportswear label, takes pride in creating clothing from Australian materials and resources. Their latest women’s activewear collection features high compression material that accentuates your figure. With the launch of their activewear line, ELITE-N-TITLED brought their collection to life by capturing stills and videos using the Profoto StyleShoots™ Live machine for on-model, e-commerce, and social media assets.


Gloria is a New Zealand-based custom ready-to-wear label by artist and designer Kristine Crabb. Each special Gloria piece is handmade in the Auckland Gloria Studio. Kristine creates pieces that spark feelings of freedom, fluidity, and inclusivity. Gloria utilised the Profoto StyleShoots™ Vertical machine to create ghost mannequin imagery.

Jasmine Alexa

Jasmine Alexa, a Melbourne-based leisurewear brand, creates refined and considered active lifestyle pieces for all body shapes and sizes. Founder and designer Jasmine Gescheit has created garments that allow customers to move with ease while embodying confidence. Jasmine shot her collection on-model in our Melbourne Studio, opting for the DIY service using the Profoto StyleShoots™ Live machine.

Karina Di Angeli

Karina Di Angeli is a Melbourne-based event wear label known for creating dazzling cocktail garments. Founder and designer Karina adds a special touch to her designs by using hand-embroidered sequins, glass beads, and crystals. You can check out Karina’s designs at her boutique on Chapel Street, South Yarra, Melbourne. Karina Di Angeli used the Profoto StyleShoots™ Live machine to capture both stills and videos on-model.


OHEN is a New Zealand-based luxury lingerie label focusing on feminine silhouettes, clean lines, and contemporary details. Crafted from sustainably sourced lace and LenzingTM Modal, their pieces are designed to fit diverse bodies and sizes. OHEN shot their ghost mannequin imagery DIY, using the Profoto StyleShoots™ Vertical machine in their Auckland, New Zealand studio.

Connect with our team now to explore how Asset Factory can elevate your content game!